If I was writing a follow up email for LeadIQ, it might look something like this: In your follow up, your call to action is most likely asking them to get on a call with you. Add a quick sentence reiterating why you are reaching out and then move right into your call of action - what do you want them to do after they read this email? A short email that your prospect can quickly skim and respond to is the goal. Don’t craft such a long email that your prospect won’t even read. How do I Craft my “Just Checking in” Follow upįollow up emails should be short and to the point.
Not only were more emails delivered to the individuals in this test, but a lot more replied. Below are Outreach’s results from their A/B test. Notice anything? The emails are the exact same with the exception that the variable email has “just checking in” as an opening phrase. Here is Outreach’s “Just checking in” email: Outreach did an A/B test and found that the templates they used in their sequences with “just checking in” received an 86% higher reply rate than those templates who had not. When you search the phrase “just checking in” in google, you will see a list of articles on alternatives for the just checking in email.įor so long sales managers have been instilling in their reps to never write a “just checking in” follow up, claiming it never works. Just Checking InĪ lot of sales professionals do in fact push against the “just checking in” follow up email, and you might even have been trained to avoid this phrase. Not in sales! A follow up is not intruding on your prospect, unless they have already expressed they’re not interested and you continue to reach out to them afterwards - don’t do that. A lot of people have the mentality that if they were interested they would answer, so now you are just bugging them. Whether you’re pursuing warm or cold leads, one thing is always true: Sales success is about relentless follow-up and it’s too important to leave to chance.įollowing up with your prospect may seem scary.
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